Brico Io is the DIY brand of Marketing Trend (a company 100% owned by Coop Lombardia). The first store Brico IO opened to the public in 1988. In 1989, Coop Lombardia entered in the share capital of the company and, within six years, acquired the total control.
Marketing Trend is the owner of the Brico IO trademark. Brico IO operates both directly and in franchising, it is present throughout the national territory with 111 stores.
The shops Brico IO have a sales area between 1,500 and 3,000 square feet and offer 25,000 to 35,000 articles from the best brands covering all segments of DIY: hobby, small building, maintenance, decoration of the house and the garden
- Head Office
- CEO: Mario Aspesi
- Marketing Trend S.p.A.
- Viale Famagosta 75
- 20142 Milano, Italy
- Telephone: +39 02 99762814
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