Published on 27 February 2016

Kingfisher appoints P. Worecze - Chief Customer Officer

Kingfisher has appointed former McDonald’s executive Pierre Woreczek as their first Chief Customer Officer.

Kingfisher, the home improvement company, is pleased to announce the appointment of Pierre Woreczek to the new role of Chief Customer Officer. He will join the business on 1 March and be a member of Kingfisher’s Group Executive. Pierre brings with him a wealth of international expertise and experience in brand, marketing, digital and data. He will help design the customer experience both online and in-store, and integrate customers’ knowledge and insight into the whole customer journey.

Pierre was previously Chief Strategy, Customer & Digital Officer at McDonald’s where he spent a total of 17 years. At McDonald’s he was responsible for strategy, research, marketing, product innovation, user experience, digital, design and construction of restaurants, as well as CSR and sustainable development. His work at McDonald’s included developing a new store service platform and the development of a customer-centric organisation built around new technologies and social networks.

Before McDonald’s, Pierre spent two years at Cadbury in France where he was general director in charge of marketing and research & development for various chocolate, sweets and chewing gum brands such as Poulain, 1848, Carambar and Hollywood.

Pierre Woreczek said: “This is a great opportunity to join a business at a really interesting stage in its development. I look forward to working with all the teams to continue Kingfisher’s journey to create good homes by making home improvement accessible to everyone.”


Kingfisher Media Relations +44 (0) 20 7644 1030

Brunswick +44 (0) 20 7404 5059

Notes to editors

Pierre Woreczek career details:

  • 2003‐2015     McDonald’s

Chief Strategy, Customer & Digital Officer, McDonald’s Europe (2010-15)

Chief Brand & Strategy Officer, McDonald’s Europe (2005-09)

Vice President, McDonald’s European Food Studio (2003-05)         

  • 2001‐2003     Cadbury France, General Director, Marketing and R&D
  • 1996‐2001     McDonald’s France, Vice President, Marketing, Research & Communication
  • 1988‐1996     Jean & Montmarin (advertising agency), Associate Partner
  • 1988               Ecom & Partenaire (advertising agency), Director
  • 1981‐1987     Jacobs Suchard

Marketing Group Manager, Grand Mere Coffee

Product Manager at Jacques Vabre Coffee

“Commenting on the appointment, Véronique Laury, Kingfisher’s Chief Executive Officer, said: I am delighted to welcome Pierre to Kingfisher. He is a highly experienced international executive with a strong track record in marketing, operational and customer‐facing roles. I look forward to working with him as we develop the ‘ONE’ Kingfisher plan and become a single, unified company where customer needs always come first.”


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