Bosch Power Tools growth targets surpassed in 2014
Consumer Goods: market leader in power tools
Encouraging growth was posted by the Consumer Goods business sector. Its sales grew 5% to 4.2 billion euros (about 85% of which outside of Germany), or 7 percent after adjusting for exchange-rate effects. Last year, the business sector generated EBIT of some 550 million euros and an EBIT margin of 13.1 percent. Its EBIT included the pro rata after-tax profit of the BSH Bosch und Siemens Hausgeräte GmbH joint venture.
The division generated about 35% of its sales in 2014 with products that have been on the market for less than two years. In 2015, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.
“Presenting the annual financial statements in Gerlingen, Germany, Dr. Volkmar Denner, the chairman of the Bosch board of management, said: Our economic and technological strength in our established fields of business allows us to open up new market segments. Internet-enabled products and internet-based services are one of the focal points of the company's future sales growth. We are driving connectivity forward in all our business sectors and playing an active role in shaping it.”