The store will offer a wide range of Husqvarna and Gardena products and solutions. "The concept store will give customers a unique brand experience and allows us to collect customer insights, test new shop concepts and train dealers and retailers. The concept store is an opportunity to interact with end-customers directly and pilot new shop concepts, enabling us to become an even better business partner to our dealers," says Kai Wärn, President and CEO of Husqvarna Group.
Customers will be offered to experience and purchase a wide range of Husqvarna and Gardena products and solutions. "Our ambition is that the store will be a meeting and competence center for dealers and their staff, as we will arrange meetings, product trainings and shop development. We hope it will become a forum for our dealers when they want to learn more about our products," says Pavel Hajman, President of the Husqvarna Division.
The Husqvarna Group has a dealer network of approximately 25.000 dealers around the world.
“Sofia Axelsson, SVP Global Brands & Marketing says: 'The way our customers shop is developing and changing at an increasing speed, and we need to constantly optimize our instore experience concepts to meet our customers' needs. Our concept store will allow us to evaluate new communication and store concepts before introducing them to our dealers.”
Garden Europe is one of the leading European Garden business Web site. Our mission is to be one of the primary sources of information about garden events, products, best practices, social media, trade shows and the latest garden trends.
Garden Europe is a platform to inspire Garden members providing information, ideas and solutions for profitable business.